Ji Sung-joon has a crush on the most beautiful girl in town, Kim Hye-jin - the only problem is, he's unattractive and lacks self-esteem. As fate would have it, years later Sung-joon grows up to be not only successful, but extremely attractive. However, when he runs into his first love Hye-jin, she has become unattractive and poor. Can their love transcend the vanity they both associated with each other?