Soccer Aid is a biennial British charity event that has raised over £20 million in aid of UNICEF UK, through ticket sales and donations from the public. The event is a friendly-style football match between two teams, England and the Soccer Aid World Eleven (WXI) (formerly Rest of the World (ROW) until 2018), composed of celebrities and former professional players representing their countries. Soccer Aid was initiated by Robbie Williams and Jonathan Wilkes.