J.J. Starbuck was an ostentatious self-made Texas billionaire who earned his fortune in oil and a variety of other investment ventures. Unfortunately, J.J.'s work had become his life, at the expense of his family. Then, one day his wife Lee and son Mark decided to pay J.J. a surprise visit aboard an off-shore oil rig he was working when their plane crashed en route and both were killed. Only then did J.J. realize that the two most valuable assets in his life were lost and no amount of money could ever buy them back. From that day on, J.J. Starbuck became a changed man. He turned day-to-day control of his company, Marklee Enterprises, over to his trusted second, Charlie Bullets (played by character actor David Huddleston in the pilot, and sausage pitchman Jimmy Dean thereafter), and hit the open road in his 1961 Lincoln Convertible to see to it that others didn't make the same mistakes he did. He traveled the country helping out "good folks" in trouble using his considerable influence and contacts, and more than a little detective work.