Glory Eden (Ginger Rogers) is the "Purity Girl" of the ''Ippsie Wippsie Hour'' radio program. The show's sponsor, Sam Ipswich (Gregory Ratoff), discovered the orphan and made her a star in three months. He needs her public image to match her pure radio persona to promote Ippsie Wippsie, "the washcloth of queens". However, Glory longs to be a party girl, going out to nightclubs, drinking, dancing, meeting men and having a good time. All she can do is listen with envy to what her African-American maid Vera (Theresa Harris) does in Harlem after work. Ipswich is anxious for her to sign a new contract, but she throws a tantrum and refuses, as it explicitly prohibits all the things she wants to do.