Mike Frye (MacMurray) and Deborah Patterson (McGuire), co-owners of an advertising firm, have a big hit when they recycle some old Western films starring "Smoky" Callaway (Keel) for a new television audience. Tom Lorrison (Fay Roope), the show's sponsor, is eager to make more films, but nobody has seen Smoky in ten years. Under intense pressure to produce the star, Frye hires Smoky's agent, Georgie Markham (Jesse White (actor)), to go look for him.