''Scare Campaign'' is a hidden camera prank show that has been scaring its targets with old school scares for the last 5 years. Their latest target (John Brumpton) nearly ends up shooting an actress thinking she's a real zombie until the crew reveals to him that it's all on TV. Emma (Meegan Warner), another actress on the show, speaks to her director and ex-boyfriend Marcus (Ian Meadows) about being more careful who they prank in case they end up scaring "the wrong guy", but Marcus reassures her. Later that morning, their manager, Vicki (Sigrid Thornton) shows them a web series called ''Masked Freaks'' that involve a bunch of costumed people killing other people gruesomely. The contents of this web series threatens ''Scare Campaign'''s popularity and so Vicki encourages the team to up the ante to increase their ratings.