Meyer Rubens and his wife, Esther, own a pressing-shop in New York's lower East Side. Esther wants to move on up to the upper West Side. She has a rich sister, Reba, who persuades Meyer to invest in the worthless oil stock sold by her husband. The stock proves to be not worthless and Meyer and Esther become over-night millionaires. But Reba thinks Meyer, who has no taste for high society, is holding her sister back socially, so she devises some schemes that involve catching Meyer in a compromising situation with other women, so her sister can file for a divorce.