It follows the adventures of Noddy, a little wooden doll who lives in Toyland with his red and yellow taxi often trying to make sixpence or getting himself in trouble. His best friends Big Ears, Mr Plod and Tessie Bear are always ready to lend a hand, especially when he gets tricked by Gobbo and Sly the wicked Goblins. Whatever the situation the episode mostly ends with Noddy laughing and nodding his head which makes the bell on his hat ring.