Ikay, a girl stricken with the skin disorder vitiligo, is often described as a living meme within her University. Upon discovering the powers of a magical black lipstick, "Icky Ikay" leads a double life as the social media influencer named Jessie. Set in the world of vlogs, dating apps, and live videos - Black Lipstick reimagines the concepts of beauty and acceptance in the age of social media.