'''Ford Davis''', a 24-year-old recent college graduate with no direction in his life, is forced to live with his parents and work for his dad, '''Big Len''', at his car dealership to pay off a loaner car he damaged. On the lot, Ford quickly learns that the game of car sales is not easy. His only saving grace becomes his co-workers, the heartwarming and irreverent '''CarBabes''', who teach him that selling cars is about selling yourself. After an unforgettable test drive with a self-assured hairdresser, Ford begins to gain confidence not only selling cars, but with his new sexy girlfriend.