In the era of TikTok stars and successful lives framed in social media, what's great about living a normal life every day? What if this normal life took place in a small social communication agency? Ciro, Fabio, Fru and Aurora are friends and colleagues immersed in the digital undergrowth made up of loser provincial brands and small tragicomic influencers, but also made up of gestures of friendship, flirting between colleagues and group rituals.