Suzuki Rara lives in a small town in Gunma Prefecture with her patient mother and lonely brother Ruruo. With zero recreational options beyond playing pachinko and shopping at department stores, she has become a YouTuber to avoid going crazy, albeit from the evidence online, including her plastic flower patch and air of perpetual boredom, Rare it's decidedly strange. However, she attracts the attention of a reality show director who descends on town with a script already in her head.