Inspired by real events, the series Pimps: Los Reyes del Barrio chronicles the rise of the Nutella gang, the most notorious cartel of pimps on Hamburg's legendary Reeperbahn during the 1980s. The unusual cartel turns the red light district of St. Pauli in a glamorous place, but it is also the beginning of a power struggle with the already established pimps of the GMBH