Tells the story of Hugo Bermudez an ordinary man, hardworking, honest and devoted father of a teenager who grew up alone, but is about to be discovered as the love object of hundreds of women. Affected by the mid-life crisis that has left him unemployed and emotionally wounded, Hugo accept, under pressure, work in the company "The love of your life", which promises to men and women found their other half. But the task is not simple, call more women than men, so the company hires Hugo to be the ideal man joker.