Five men, aged 18 to 70 and passionate about shopping, come to Paris, the fashion capital, to compete in the first shopping competition in France under the expert gaze of Cristina Cordula, styling consultant. Each week a different theme and budget. At the end of their 3 hours of shopping, the candidate parade to present his outfit under the watchful eye of the other candidates who will not fail to criticize the slightest misstep.