Kang Jae-kyung (Hyun Bin) is your typical rich kid. He is arrogant, drives sporty cars, attends the big clubs and rides through school corridors on his motorcycle. As his 18th birthday approaches, he is set to inherit his grandfather's fortune, but first Jae-kyung is required to transfer to a new school in Gangwon Province (South Korea) and graduate. Until then all access to his penthouse, cottage and credit cards are denied. Should he fail to graduate or drops out then he loses everything. If he wishes to give up, he will only receive 0.1% of his over-all inheritance. With this in mind, he heads out to the countryside, to a small town in which daily life is far removed from what he is used to.