Fellow department store shopgirls and roommates Gerry March (Crawford), Connie Blair (Anita Page) and Franky Daniels (Dorothy Sebastian) take different paths in New York City, but all seek to marry wealthy men. Connie pursues an affair with David Jardine (Raymond Hackett), son of the department store owner. Meanwhile, Franky meets the slick-talking Marty Sanderson (John Miljan) when he comes into the store to buy $500 worth of towels. However, when Sanderson comes to pick Franky up, he hits on Gerry instead.