Three friends from Sudbury, Ontario, are at the helm of this 14-year-old comedy show, which also reaches an older audience. Mathieu Pichette, Félix Tanguay and Jean-Sébastien Busque take on the most far-fetched challenges related to the theme of the week. In The Importance of Being Warm, they open a café at the top of an ice climbing wall. The characters, such as the animator Pierre-Paul Paquet and the DIY specialist who finds complicated solutions to simple problems, answer in their own way to the big questions of life.