Arthur Bach is a spoiled alcoholic from New York City, who likes to be driven in his chauffeured Rolls-Royce Silver Wraith limousine through Central Park. Arthur is heir to a portion of his family's vast fortune, which he is told will be his, only if he marries the upper class Susan Johnson, the daughter of a business acquaintance of his father. He does not love Susan, but his family feels that she will make him finally grow up. During a shopping trip in Manhattan, accompanied by his valet, Hobson, Arthur witnesses a young woman, Linda Morolla, shoplifting a necktie. He intercedes with the store security guard on her behalf, and later asks her for a date. Despite his attraction to her, Arthur remains pressured by his family to marry Susan.