Eun-yeong is a young woman who finds her beauty to be a curse, drawing unwanted attention from all kinds of men and making other women jealous. Nevertheless, she leads a relatively content life until she is raped by one of her stalkers, Seong-min, who then blames Eun-yeong for the incident, saying, "I did it because you're so beautiful". Traumatized by her attack, Eun-yeong tries to destroy her beauty, first by attempting to become obese, and when that fails by making herself unattractively thin. When her beauty does start to fade, she becomes alarmed and tries to regain it by wearing gaudy make up and revealing clothes, her behaviour increasingly destructive and unstable. A policeman, Eun-cheol, watches her downfall with pity and sympathy, but eventually he too submits to his lustful desires.