In this 10 part series Building the Brand explores amazing factories, following the creation of some of the world's most iconic products. From handcrafted Gibson guitars, luxurious Rolls Royce cars, awesome Pierce fire trucks and the US Army's Apache helicopters...we follow the build process from blueprint design...to the end of the assembly line. The production secrets and techniques of each factory are revealed in stunning 3D, whether it's large-scale feats of engineering or the creation of finely detailed, custom made parts. And at each plant we get the lowdown from the teams how build these world famous brands.