Yana, a talented TV worker, dreams of making her own program. But before the producers allow her to fulfill her dream, Yana needs to "light up" on the blue screen. Yana suggests the idea of a reality show where all the participants will not know that their actions are captured on film every second. Yana herself becomes a decoy who manages the characters of the program. Randomly selected participants go to the sea, and after them goes the film crew, which organizes their adventures. However, the relationship between the characters does not develop according to plan, and invented obstacles turn into real problems...